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Complete Guide to Webflow Pricing 2026

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🟢 Updated as of June 2026 — including the simplification of Webflow plans in May 2026 (the old CMS and Business plans have been merged into the new Premium plan).

In short: as of May 2026, Webflow has three Site Plans: Starter (free), Basic ($15/month, billed annually) for static sites, and Premium ($25/month, billed annually) with CMS, 20,000 items, and 40 collections. Additionally, there are the Workspace plans (the license to work: Core $19, Growth $49) and any add-ons. A real B2B marketing setup costs on average $113–$128/month with annual billing, not just the site plan price.

Webflow is one of the best solutions for creating custom and complex websites, but navigating through plans and options can be complicated — especially after the May 2026 price revision. Miramedia has gathered all the information in this 2026 Webflow Pricing Guide: we analyze each plan, how they interact with each other, and strategies to optimize spending.

What changed in 2026: Webflow plan simplification

The main change this year is structural, not cosmetic. Webflow has eliminated the old CMS and Business plans and replaced them with a single plan Premium. For those on CMS, upgrading to Premium means 10x CMS items (from 2,000 to 20,000) for only ~$2/month more. For those on Business, the same item limit at a lower entry price — with one caveat: base bandwidth drops from 100GB to 50GB.

Pricing comparison: old → new (annual price):

  • Legacy Basic ($14/month) → Basic ($15/month)
  • Legacy CMS ($23/month) → Premium ($25/month)
  • Legacy Business ($39/month) → Premium ($25/month)

Legacy plans remain for existing subscribers, but new customers are directed to the simplified structure.

How Webflow pricing works in 2026

Unlike platforms with a single plan, Webflow uses a dual billing system: you always pay for two different things.

  • Site Plan: covers the published site (hosting, bandwidth, CMS limits, pages, SSL, CDN, backups, forms). Each site on a custom domain requires its own Site Plan.
  • Workspace Plan: covers the environment where the team designs, stages, and manages sites, with roles and access. It is paid separately from the Site Plan.
  • Add-ons: Optimize, Analyze, Localize, and Webflow AEO (coming soon), which attach to the Site Plan independently.
I tre componenti fondamentali del prezzo di Webflow

How much does Webflow cost? The 2026 Site Plans explained

Starter — Free

For learning, prototyping, and trying out Webflow AI. Includes: webflow.io subdomain (no custom domain), 2 static pages, 20 CMS collections, 50 CMS items, 1GB bandwidth, and a lifetime cap of 50 form submissions. Not suitable for a live brand or client site.

Basic (new) — $15/month annually | $25/month monthly

For static sites. Includes: 300 static pages (previously 150), custom domain, unlimited form submissions, traffic spike protection, and full Webflow AI. No CMS: no blog, no dynamic collections. If you need a blog or structured content now or in six months, start directly with Premium.

Premium (new) — $25/month annually | $39/month monthly

The go-to plan for content-driven sites. Replaces CMS and Business. Includes:

  • 300 static pages
  • 20,000 CMS items (without add-ons)
  • 40 CMS collections
  • 50GB base bandwidth (expandable up to 2.5TB)
  • Unlimited form submissions + file uploads in forms
  • Faster search indexing and well-known files support
  • Full Webflow AI (SEO and AEO suggestions, CMS generation, and copy)
  • Webflow Cloud (2M requests/month, 30 min CPU/month)

Enterprise — custom pricing

For high-traffic organizations: custom limits, guaranteed SLA, enterprise security, advanced collaboration, and access to Webflow AEO (coming soon), the native tool for visibility in AI responses.

Webflow E-commerce Plans (unchanged in 2026)

E-commerce plans are built on top of a Site Plan and have not changed with the May 2026 update.

  • Standard ($29/month annually): 500 products, 2,000 CMS items, 2% transaction fee.
  • Plus ($74/month, billed annually): 5,000 products, 10,000 CMS items, 0% fee.
  • Advanced ($212/month, billed annually): 15,000 products, 10,000 CMS items, 0% fee.

The 2% transaction fee on the Standard plan is the deciding factor: a store generating ~$3,700/month in sales pays as much in fees as it would cost to upgrade to Plus. Beyond that threshold, Plus becomes more cost-effective (0% fee). All plans include Stripe, PayPal, Apple Pay, and automatic tax calculation.

Webflow Workspace Plans: what are they for?

The Workspace is the license to access the platform and manage sites. It is paid separately from the Site Plan and is divided into two tracks: internal teams and freelancers/agencies.

Webflow Team Workspace (for internal teams, annual pricing)

  • Starter — Free: 2 staging sites, 1 full seat, no code export.
  • Core — $19/month: 10 staging sites, code export, Shared Libraries.
  • Growth — $49/month: unlimited staging sites, site-specific access and roles, publishing permissions.
  • Enterprise — custom: SSO, SCIM, audit log, design approvals.

Webflow Freelancer/Agency Workspace (for client work, annual pricing)

  • Starter — Free: 2 staging sites, 1 free client seat per paid site.
  • Freelancer — $16/month: 10 staging sites, 1 free client seat per site, client payments, code export.
  • Agency — $35/month: unlimited staging sites, 3 free client seats per site, advanced roles, Shared Libraries.

Compared to the 2025 price list (Freelancer €24, Agency €42), the freelancer/agency tiers have been revised. For an agency managing multiple clients, the Agency Workspace almost always remains the correct starting point.

Webflow Seats: how they work and how much they cost?

One Full seat is included in every paid Workspace. After that, each collaborator costs based on their role (annual price):

  • Full seat — $39/month: for those who design or manage admin settings (Designer mode).
  • Limited seat — $15/month: for those who edit content or build pages with approved components (Editor/Build/Marketer mode).
  • Free seat — $0: for those who review and comment (stakeholders, clients).

The most common cost mistake: assigning Full seats to copywriters and content managers who should be on Limited seats. Always check the access type before adding someone. If you want to learn more about seats, read this dedicated article.

Webflow Add-ons in 2026

Webflow has consolidated premium features into modular add-ons that attach to any paid Site Plan.

Optimize (from $299/month)

A/B testing, multivariate tests, AI personalization, and targeting by device, behavior, UTM, and geolocation. The Enterprise version adds HubSpot, Salesforce, Marketo, 6Sense, and Demandbase integrations for ABM. It's an essential tool for anyone investing in campaigns who needs to test and measure quickly.

Webflow Optimize

Analyze (from $9/month)

Native, privacy-first analytics within the Webflow dashboard, without third-party cookies. Automatically captures visits, sessions, and clicks, and often replaces or complements GA4 for small and medium teams. Also integrates with CMPs like DataGrail and Finsweet Components.

Webflow Analyze

Localize (Essential $9/locale · Advanced $29/locale)

Manual or automatic AI translation, CMS localization, localized SEO, and style localization. Advanced adds asset localization, localized URLs, and automatic visitor redirection based on language. Learn more in this article.

Webflow Localize

Webflow AEO (coming soon, Enterprise)

Native Answer Engine Optimization: helps your brand appear in responses generated by ChatGPT, Perplexity, and Google AI Overview. Worth monitoring if AI visibility is a 2026 priority. We've written dedicated operational guides on AEO: AEO on Webflow: Implementation and Metrics and AEO 2026: Strategic Guide for B2B Decision Makers.

How much does Webflow really cost per month? Practical examples for 2026

The right number to bring to a budget conversation isn't just the Site Plan price, but the cost of the complete stack.

Example 1 — Professional / Small Business (static, single-language site)

4 static pages with contact forms. Workspace: Starter (free). Site Plan: Basic ($15/month). Add-on: none. Annual total ≈ $180.

Example 2 — Small business with blog and dynamic content, bilingual (IT + EN)

Static pages + dynamic collections (Products, Services, Team, Blog). Workspace: Starter (free). Site Plan: Premium ($25/month). Add-on: Localize Essential ($9/month). Annual total ≈ $408.

Example 3 — B2B SaaS marketing team (4 people)

Site Plan: Premium ($25/month) · Workspace: Growth ($49/month) · 3 Limited seats ($45/month) · Analyze ($9/month). Total ≈ $128/month with annual billing. The Site Plan alone is ~20% of the actual cost.

Common mistakes to avoid

  • Underestimating bandwidth: if the site exceeds the limit for two consecutive months, Webflow automatically upgrades to the next tier. The new Premium starts at 50GB (not 100GB like the old Business): with high traffic, consider bandwidth add-ons (+50GB at $20/month (annual billing)).
  • Confusing seats with real-time collaboration: more seats do not enable simultaneous work on the same project — Page Branching is required, included only in Enterprise plans.
  • Choosing the wrong Workspace track: Team (internal organization) vs Freelancer/Agency (client work).

Need help choosing? MIRAMEDIA is here for you

Choosing the right combination of Webflow plans can be complex. We are Webflow Premium Partners in Milan: if you'd like a no-obligation opinion on the most suitable setup — or if you'd like us to design and manage the site for you — book a call or write to us.

CLICK for another interesting article on the subject

FAQ

Is Webflow free?

Yes, there's a free Starter plan, but it comes with a webflow.io subdomain, 2 static pages, 50 CMS items, and 1GB bandwidth. It's for learning and prototyping, not for a professional website. To publish on a custom domain, you'll need at least the Basic plan at $15/month (billed annually).

How much does Webflow cost per month in 2026?

Site Plans start from free (Starter), $15/month (Basic), and $25/month (Premium) with annual billing. Adding Workspaces and seats, a typical B2B marketing team spends an average of $113–$128/month.

Webflow or WordPress: Which is better?

Webflow empowers marketing teams without sacrificing control or SEO: fewer plugins, less maintenance, fewer vulnerabilities, with managed hosting, CDN, SSL, and backups. WordPress remains more flexible for highly custom cases. For a B2B marketing website that the team needs to update independently, Webflow is typically the choice with the lowest total cost of ownership.

What does Webflow do and how is its pricing structured?

Webflow is a no-code platform for creating, hosting, and managing professional websites. The pricing structure has two separate components — Site Plans (for the published site) and Workspaces (the license to work on it) — plus optional add-ons like Optimize, Analyze, Localize, and AEO.

Is Webflow's annual billing worth it?

Yes: you save between 20% and 33% compared to monthly billing. On a Premium plan plus a Growth Workspace, that's approximately $200–$300 in savings per year.

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Is Webflow free?

Yes, there's a free Starter plan, but it comes with a webflow.io subdomain, 2 static pages, 50 CMS items, and 1GB bandwidth. It's for learning and prototyping, not for a professional website. To publish on a custom domain, you'll need at least the Basic plan at $15/month (billed annually).

How much does Webflow cost per month in 2026?

Site Plans start from free (Starter), $15/month (Basic), and $25/month (Premium) with annual billing. Adding Workspaces and seats, a typical B2B marketing team spends an average of $113–$128/month.

Webflow or WordPress: Which is better?

Webflow empowers marketing teams without sacrificing control or SEO: fewer plugins, less maintenance, fewer vulnerabilities, with managed hosting, CDN, SSL, and backups. WordPress remains more flexible for highly custom cases. For a B2B marketing website that the team needs to update independently, Webflow is typically the choice with the lowest total cost of ownership.

What does Webflow do and how is its pricing structured?

Webflow is a no-code platform for creating, hosting, and managing professional websites. The pricing structure has two separate components — Site Plans (for the published site) and Workspaces (the license to work on it) — plus optional add-ons like Optimize, Analyze, Localize, and AEO.

Is Webflow's annual billing worth it?

Yes: you save between 20% and 33% compared to monthly billing. On a Premium plan plus a Growth Workspace, that's approximately $200–$300 in savings per year.