SEO & AEO
Do companies find you where they are looking for solutions?
In a world where 60% of B2B searches start with AI response engines such as ChatGPT, Gemini and Copilot, traditional visibility in search engines is no longer sufficient.
Answer Engine Optimization is the strategy that ensures that your company appears when decision makers are looking for solutions in their domain.
For industrial businesses and B2B services, this means generating qualified leads from sources where your customers are already looking for answers.
Visibilità nei motori di risposta AI e generazione di lead qualificati
Strategic Positioning & Competitive Advantage
Companies that appear in AI responses gain a thought-leadership position in their industry. as an entrepreneur in the success of your digital business.
When your content is cited or used by generative AI systems to answer user questions, your company is perceived as a reliable and authoritative source.
This competitive advantage translates into a greater likelihood that decision makers will contact you to evaluate a partnership or a service acquisition, with a significantly higher qualification rate than leads from traditional sources.
How Answer Engines are Redefining B2B Research
Response engines represent the natural evolution of digital search: while Google provides links, ChatGPT, Gemini and Copilot provide direct answers summarized from authoritative sources. of customer needs and opportunities not yet explored.
For B2B companies, this change is radical. The decision maker who once did 10 searches on Google to gather information, now asks an AI a specific question and gets a structured answer in seconds.
But here lies the critical point: AI doesn't extract information at random. Prioritize sources perceived as authoritative, up-to-date, and semantically relevant to the query.
Companies that don't optimize their content for this logic remain invisible. They don't show up in the answers, they don't get quoted, they don't gain credibility.
Meanwhile, competitors that have already adopted AEO capture both the visibility and trust of your target buyers, creating a market gap that is increasingly difficult to fill.
The new crawling paradigm:
Freshness and continuous update: the new pace of AI visibility
If ranking on Google rewards updated content (but forgives long periods of inactivity thanks to Page Rank and backlinks), AIs operate with a completely different logic: Freshness is continuous and non-negotiable. of your audience, but it involves them and leads them to interact with your brand.
AI trained with techniques of Retrieval-Augmented Generation (RAG) They are constantly looking for most recent and updated content to summarize accurate answers. An article on the “software supply chain” written 18 months ago, without any updates, progressively loses credibility in the models because it is perceived as obsolete — not only because of the prices and features that could have changed, but above all because of the lack of signs of active activity.
On the contrary, content that is updated regularly (at least every 3-6 months for volatile topics such as software, regulations, market trends) signals to AIs that the source is reliable, attentive and relevant. This is especially critical in B2B, where decisions are based on accurate information: if a buyer discovers that your content cites outdated prices or removed features, credibility instantly collapses.
A mature AEO strategy requires a content maintenance operating model: not publish-and-forget, but a quarterly review cycle where you update numerical data, add recent case studies, enter information on new features or competitors, and update internal links. Each update signals to the AI that the content is alive, and increases the likelihood of Appear in answers to related queries.
For sites that cannot afford frequent manual updates, it is strategic to create “evergreen” content that ages slowly (methodological guides, best practices, frameworks) alongside “time-sensitive” content (trends, prices, benchmarks) that require regular review. This mix creates a stable authority base supported by continuous signs of updating—exactly what AIs are looking for.
Expertise Miramedia
Implementing an effective AEO strategy requires a deep understanding of AI systems, emerging search vectors, and the semantic structuring of content. . It goes beyond a simple visual identity, embracing the essence of your business.
At Miramedia, we have developed a consolidated experience in positioning B2B companies on these new channels, optimizing your content not only for traditional search algorithms, but also for the language models that are redefining the way in which B2B buying decisions are made.