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Portfolio

Un’identità digitale più chiara per InArt Management

InArt Management is an Italian artist management agency based in Milan, active since 2011 and specialized in representing opera artists, conductors, directors, scenographers and composers. We have redesigned the Webflow site to make a roster of more than 100 talents more readable and simplify consultation for theaters and international institutions.

il Caso Studio

InArt Management, founded in 2011 in Milan, represents more than one hundred artists in the opera and classical music scene: opera singers, conductors, directors, scenographers and composers. The agency is a reference point for European theaters and international productions, but the previous site could not support this complexity. The roster was difficult to explore, the information was distributed in a non-linear way and finding the right profile by role, repertoire or type of artist required too many steps. The objective of the project was to transform the site into a concrete work tool for artistic directors, casting managers and cultural institutions. We started with the architecture of the contents, designing a structure that clearly distinguishes the different families of artists and allows for more natural research and paths. On this basis, we have built a more sober and readable UX experience, in which typography, spacing and visual hierarchies help to orient ourselves within a very large catalog. On a technological level, the site has been reconstructed in Webflow, with a CMS designed to manage profiles, biographical information, repertoires, multimedia materials and career updates in a scalable way. The internal team can create and update artist sheets independently, maintaining graphic consistency and content order. The result is a clearer digital platform, which values artists and makes the agency's work more effective: theater representatives find what they are looking for more quickly, while InArt can tell their catalog in a professional way, consistent with their reputation in the sector.

InArt Management is the Milanese reference point for artists and theaters of international renown.

Founded in 2011, this cutting-edge agency offers management services, consultancy and strategic promotion to the excellence of the European music scene.

With sections dedicated to artists, directors, directors, scenographers and composers, InArt needed a new web portal that lived up to its prestige.

Miramedia has been tasked with creating this digital challenge, migrating the old, now obsolete platform to a modern solution, a faithful mirror of the agency's style and vision.

Services

Il nostro contributo

Migration
Webflow site development
Database, Integration
Seo

Customer Directions

Style and modern image of the Site
International Look & Feel
Easy internal management
Future scalability without limitations

Perché Rebuilding Sisma Project

Project phases

Le fasi del Progetto

1
Graphic Proposal and UX/UI

The minimalist aesthetic and the modern style of our graphic proposal and UX/UI design enhance artistic content, communicating the customer's refined taste.

Webflow, the platform chosen for migration, has allowed a intuitive reorganization of information into simple and manageable databases through a customized CMS editor, accessible even to non-technical personnel.

A fast, smooth and meticulous migration process, from design to online launch that guaranteed a high-quality final result.

2
Content Organization and Functionality

The content architecture has been with us redesigned to improve the usability of the site, with an intuitive search system to find artists by category, name or any other relevant criteria.

The bilingual site, Italian and English, allows you to Reach a global audience, a fundamental requirement for InArt's international customers.

3
Multimedia Presentation

We have enriched the artist sheets of IImages and videos in elegant Lightboxes, as well as discographies on streaming platforms.

Each artist has a dedicated page that tells, in an immersive experience, its history and professional evolution, from its beginnings to past successes up to the shows scheduled.

4
SEO and Integration

Special attention has been paid to SEO and indexing.

Despite the migration, we have maintained and improved pre-existing indexing through the strategic use of redirects, allowing Google to continue to track old URLs on new site content.

In addition, the integration with an external server allows InArt to share media (images and videos) only with your customers, selected according to the needs of the theater or international festival and concert organizations.

5

The current InArt Management platform, developed by us, reflects a perfect balance between modern aesthetics and advanced functionality, between elegant design and cutting-edge technology.

Our Solution improves the user experience, facilitates the internal management of content, while ensuring excellent indexing on search engines.

This partnership continues to be a successful partnership, which consolidates InArt's role as the undisputed leader in national and international artistic representation.

Do you want a Webflow platform capable of managing complex catalogs of talents or products? → Contact us.