Our graphic proposal and UX/UI design have been designed to enhance artistic content while maintaining a modern and minimalist style. We chose Webflow as our platform, which allowed us to reorganize all the information into simple and intuitive databases. This approach facilitates internal management through Webflow's customized CMS editor, which is designed to be easily used even by personnel without special IT skills.

The reorganization of the contents was essential to improve the usability of the site. We have implemented a fluid and simple search system, which allows you to find artists by category, name or any other relevant term. The site was created in two languages, Italian and English, to reach an international audience, a fundamental peculiarity for InArt customers.

The possibility of presenting additional information in the artist sheet, such as images and videos through an elegant Lightbox, and the discography present on streaming platforms, was an essential feature. This has made it possible to enrich the user experience and to provide a complete overview of the works of the artists managed by inArt.

Special attention has been paid to SEO and indexing. Despite the migration, we have maintained and improved pre-existing indexing through the strategic use of redirects, allowing Google to continue to track old URLs on new site content. In addition, the integration with an external server allows InArt to share media (images and videos) only with its customers, selected according to the needs of the theater or international festival and concert organizations.