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website development

Where the Art of Design Meets Technology

We combine attractive aesthetics and innovative performance using Webflow. Transform your online presence into a memorable and unparalleled experience: attractive design, cutting-edge functionality and optimized performance will come together to reflect your brand identity in an impactful website, which will offer your customers an engaging experience and will ensure the success of your business.

Transform your online presence into a memorable and unparalleled experience: attractive design, cutting-edge functionality and optimized performance will come together to reflect your brand identity in an impactful website, which will offer your customers an engaging experience and will ensure the success of your business.

Find out more

From Idea to Project: Our Process

1. Analysis of Customer Needs

Every project in MIRAMEDIA begins with a detailed analysis phase. We work closely with our customers to fully understand all their needs and expectations. This approach allows us to develop customized solutions, perfectly aligned with the business objectives of our customers.detailed analysis. We work closely with our customers to fully understand all their needs and expectations. This approach allows us to develop customized solutions, perfectly aligned with the business objectives of our customers.

In this phase, we organize meetings and workshops with the teams involved in the client companies. Our goal is to clearly identify the objectives of the project, the target audience and the required functionalities. We also analyze the strengths and areas of improvement of the current site (if any), evaluating which aspects to keep and which to completely renew.meetings and workshops with the involved teams of the client companies. Our goal is clearly identify the objectives of the project, the target audience and the required functionalities. Let's also analyze the strengths and areas for improvement of the current site (if any), evaluating which aspects to keep and which to completely renew.

An in-depth analysis of the market and competitors allows us to better understand the context in which the company operates, helping us to propose solutions that not only respond to current needs, but that are also projected towards the future. This analysis process allows us to define a clear and targeted strategy, ensuring that every decision made is based on concrete data and a deep understanding of the customer's needs.in-depth analysis of the market and competitors allows us to better understand the context in which the company operates, helping us to propose solutions that not only respond to current needs, but that are also projected towards the future. This analysis process allows us to define a clear and targeted strategy, ensuring that every decision made is based on concrete data and on a deep understanding of the customer's needs.

2. Page Architecture and Site-Map

After completing the initial analysis, we move on to the design phase of the site architecture. This phase is crucial to define a logical and intuitive structure, which facilitates user navigation and optimizes the experience on the site.site architecture design. This phase is crucial to define a logical and intuitive structure, which facilitates user navigation and optimizes the experience on the site.

Let's draw a detailed site-map, which will represent the tree of the pages of the site. By simulating the site-journey of various types of visitors, we are going to evaluate the most effective paths to minimize clicks and maximize the user experience. Each page in the site-map includes individual sections with the topics that will compose it. The site-map acts as a visual guide, allowing the customer to clearly see how the site will be organized and what content will be treated on each page.a detailed site-map, which will represent the tree of the pages of the site. By simulating the site-journey of various types of visitors, let's evaluate the most effective paths for minimize clicks and maximize the experience of users.

Each page in the site-map includes the individual sections with the topics that will compose it. The site-map acts as a visual guide, allowing the customer to clearly see how the site will be organized and what content will be treated on each page.

During this phase, we take into account the best practices of user experience (UX) and user interface (UI) design, ensuring that the site is intuitive and easy to navigate. In addition, we consider search engine optimization (SEO), ensuring that the site structure promotes good indexing and online visibility.user experience best practices (UX) and User interface (UI) design, ensuring that the site is intuitive and easy to navigate. In addition, we consider thesearch engine optimization (SEO), ensuring that the structure of the site favors good indexing and online visibility.

Let's discuss the site-map with the customer to get feedback and suggestions. This collaborative step allows us to further refine the structure, ensuring that it meets the customer's needs perfectly. Once approved, the site-map becomes the basis on which to build the wireframes and, subsequently, the graphic design of the site.meets the customer's needs perfectly. Once approved, the site-map becomes the basis on which to build the wireframes and, subsequently, the graphic design of the site.

Miramedia, Webflow Certified Partner

Once the site-map has been defined, let's move on to the wireframing phase. This phase is essential to establish the structure of the site's pages without visual distractions such as colors, images or fonts. The wireframe is essentially a black and white diagram that shows the arrangement of elements on the page, such as headers, footers, main content, call-to-action (CTA) and other sections.Wireframing phase.

This phase is essential to establish the structure of the site's pages without visual distractions such as colors, images or fonts.

The wireframe is essentially a black and white diagram showing the arrangement of elements on the page, such as headers, footers, main content, call-to-action (CTA) and other sections.

We create wireframes using advanced tools such as Figma, which allow us to develop interactive prototypes. This approach allows the customer to see a functional preview of the site structure and to understand how users will navigate between the different pages. During this phase, our team of designers works closely with the client, collecting feedback and making the necessary changes to perfect the structure.Figma, which allow us to develop interactive prototypes. This approach allows the customer to see a functional preview of the structure of the site and to understand how users will navigate between the different pages.

During this phase, our team of designers works in close collaboration with the customer, collecting feedback and making the necessary changes to perfect the structure.

Wireframing is a crucial step because it allows us to focus on user experience (UX) and site usability. We carefully evaluate the placement of the elements, the hierarchy of information and the ease of navigation, ensuring that each page is optimized to guide the user towards the desired objectives.Wireframing is a crucial step because it allows us to focus on the user experience (UX) and the usability of the site.

We carefully evaluate the positioning of the elements, the information hierarchy and ease of navigation, making sure that each page is optimized to guide the user towards the desired objectives.

This phase does not yet include graphic elements, but it represents a solid base on which to build the visual design of the site. Once the wireframes have been completed and approved, we can proceed with the creative part, knowing that we have a well-defined structure that supports fluid and intuitive navigation.solid base on which to build visual design of the site.

Once the wireframes have been completed and approved, we can proceed with the creative part, knowing that it has a well-defined structure that supports fluid and intuitive navigation.

webflow colour palette pic
webflow exemple design
webflow setting pic

4. Creativity and Moodboard

After defining the structure of the pages, we move on to the creative phase, where we develop the visual aspect of the site. Let's start by creating moodboards that collect graphic inspirations, color palettes, typography and images that reflect the customer's brand identity.Defined the structure of the pages, let's move on to the creative phase, where we develop the visual aspect of the site.

Let's start by creating Moodboards that collect inspirations graphics, color palettes, typography and images that reflect the customer's brand identity.

We use Figma to create moodboards, a software that facilitates collaboration with the customer. In this way, the customer can see our proposals in real time and provide immediate feedback. The moodboards allow us to explore different stylistic directions and to define a coherent graphic line that will then be applied to the site.software that facilitates collaboration with the customer.

In this way, the customer can see our proposals in real time and provide immediate feedback. Moodboards allow us to explore different stylistic directions and define a consistent graphic line which will then be applied to the site.

The creative phase is not limited to simple aesthetics; this is where we define the user's visual experience. We carefully select colors to convey the right emotions, we choose fonts that improve readability and accessibility, and we take care of every detail to ensure a consistent and professional design.Let's define the user's visual experience.

We carefully select colors to convey the right emotions, we choose fonts that improve readability and accessibility, and we take care of every detail for ensure a consistent and professional design.

Once the customer approves the moodboard, we move on to the graphic prototyping of the main pages. In this phase, we transform wireframes into complete designs, applying the visual elements defined in the moodboard. Still using Figma, we create interactive prototypes that the customer can navigate and comment on, further facilitating the review and approval process.graphic prototyping of the main pages.

In this phase, we transform wireframes into complete designs, applying the defined visual elements in the moodboard. Using Figma again, let's create interactive prototypes that the customer can navigate and comment on, further facilitating the review and approval process.

We also define the common elements between the various pages, such as the navigation menu, the footer, the cards, the CTAs and other repeated components. This ensures stylistic and functional consistency throughout the site, improving the user experience and making the site easily navigable.

This ensures a stylistic and functional coherence throughout the site, improving the user experience and making the site easily navigable.

5. Development with Webflow

With the design approved, we move on to developing the site using Webflow, our reference no-code development platform since 2016. Webflow allows us to translate the designs created in Figma into fully functional websites, maintaining total control over the design and ensuring that the site meets the customer's expectations perfectly.site development using Webflow, our go-to no-code development platform since 2016.

Webflow allows us to translate designs created in Figma into fully functional websites, maintaining total control over the design and ensuring that the site is perfectly meeting customer expectations.

webflow designer platform exemple

Webflow is a versatile platform that allows us to create highly performing sites, both simple landing pages and complex dynamic sites. One of its main advantages is the possibility of developing responsive websites, which adapt perfectly to any device, ensuring an optimal user experience on desktops, tablets and smartphones.highly performing sites, both simple landing pages and complex dynamic sites.

One of its main advantages is the possibility of developing responsive websites, which adapt perfectly to any device, ensuring an optimal user experience on desktops, tablets and smartphones.

Thanks to Webflow, we can create sites that are scalable over time, easily updated with new features and can be integrated with other applications already in use by the customer. This is especially useful for companies that need a dynamic website, able to grow and adapt to their evolving business needs. In addition, Webflow offers a complete CMS that allows the client's teams of editors to manage content independently, updating blogs, product pages and other sections of the site in a simple and intuitive way.sites that are scalable over time, easily upgradable with new features that can be integrated with other applications already in use from the customer.

This is especially useful for companies that need a dynamic website, capable of grow and adapt to their evolving business needs.

In addition, Webflow offers a comprehensive CMS that allows the client's editing teams to manage content autonomously, updating blogs, product pages and other sections of the site in a simple and intuitive way.

During development, we use a staging domain to allow the customer to follow the progress of the site in real time. This staging domain allows the customer to see the rendering of the pages on the various browsers and devices, verifying the correct responsiveness and providing immediate feedback. This transparency during the development process ensures that the final site meets the customer's expectations exactly, eliminating surprises and facilitating a collaborative and efficient workflow.follow the progress of the site in real time.

This staging domain allows the customer to see the rendering of pages on various browsers and devices, verifying correct responsiveness and providing immediate feedback.

This transparency during the development process ensures that the The final site meets expectations exactly of the customer, eliminating surprises and facilitating a collaborative and efficient workflow.

6. Advanced Integrations with Webflow

One of the main advantages of using Webflow for the development of your website is the wide range of possible integrations with other platforms and applications. This makes it possible to significantly expand the functionality of the site, improving operational efficiency and user experience.wide range of possible integrations with other platforms and applications.

This makes it possible to significantly expand the functionality of the site, improving operational efficiency and user experience.

Integrations with Mailing Systems and CRMWebflow integrates seamlessly with numerous mailing and CRM systems such as Mailchimp, HubSpot and Salesforce. These integrations make it easier to collect and manage leads, allowing you to automate email marketing campaigns and track customer interactions. The site's contact forms and landing pages can be linked directly to your CRM systems, ensuring that every lead collected is automatically inserted into the sales and marketing funnel.

Webflow integrates perfectly with numerous mailing and CRM systems such as Mailchimp, HubSpot, and Salesforce.

These integrations make it easier to lead collection and management, allowing you to automate email marketing campaigns and keep track of customer interactions.

I contact forms and landing pages of the site can be connected directly to your CRM systems, ensuring that every lead collected is automatically inserted into the sales and marketing funnel.

Ticket and Help Desk ManagementAnother fundamental aspect is the possibility of integrating ticket management systems and help desks. Tools such as Zendesk or Freshdesk can be linked to the Webflow site to provide effective and timely customer support. These integrations make it possible to create Knowledge Base areas where users can find answers to their questions independently, reducing the burden on customer support and improving user satisfaction.

Another fundamental aspect is the possibility of integrate ticket management systems and help desk. Tools such as Zendesk or Freshdesk can be linked to the Webflow site to provide effective and timely customer support.

These integrations make it possible to create Knowledge Base areas where users can find answers to their questions independently, reducing the burden on customer support and improving user satisfaction.

Reserved Areas and Freemium/Premium ContentWebflow also allows the creation of restricted areas or freemium and premium content accessible only to registered or subscribed users. This functionality is especially useful for businesses that want to offer exclusive paid content or encourage user registration. Restricted areas can include documents, videos, courses, or any other type of content that you want to protect.

Webflow also allows the creation of restricted areas or freemium and premium content accessible only to registered or subscribed users.

This functionality is especially useful for businesses that want to offer exclusive paid content or encourage user registration.

Reserved areas can include documents, videos, courses or any other type of content that you want to protect.

Learning Management Systems (LMS).For companies that want to offer online training, Webflow can be used to develop learning management systems (LMS). These systems can host video courses divided into lessons, monitor user progress and offer certificates of completion. Integrations with platforms such as Teachable or Thinkific make course management simple and effective, allowing us to provide an engaging and well-structured learning experience.

For companies that want offer online training, Webflow can be used to develop learning management systems (LMS).

These systems can Host video courses divided into lessons, monitor user progress and offer certificates of completion.

Le integrations with platforms such as Teachable or Thinkific make course management simple and effective, allowing us to provide an engaging and well-structured learning experience.

Other IntegrationsThe possibilities for integrating with Webflow are practically endless. Analysis tools such as Google Analytics or Hotjar can be connected to monitor user behavior and continuously optimize the site. In addition, advanced integrations with e-commerce platforms such as Shopify allow you to add online sales functionality directly to the site and to automatically synchronize the Webflow DB with the updated information in Shopify, and then to be able to create custom e-commerce completely redesigned in Webflow according to your layout needs.

The possibilities of integrating with Webflow are practically infinite.

Analysis tools such as Google Analytics or Hotjar can be connected to monitor user behavior and continuously optimize the site.

In addition, advanced integrations with platforms of e-commerce like Shopify they allow you to add online sales functionality directly to the site and to automatically synchronize the Webflow DB with the information updated in Shopify, and then to be able to create custom e-commerce completely redesigned in Webflow based on your layout needs.

Webflow's integration capabilities offer companies and their internal teams the opportunity to create websites that are not only aesthetically pleasing, but also highly functional and integrated with the tools necessary to support business growth. Whether it's improving lead collection, managing customer support, offering exclusive content, or providing online training, Webflow provides a flexible and scalable platform that can meet all of these needs.support business growth.

Whether it's improving lead collection, managing customer support, offering exclusive content, or providing online training, Webflow provides a flexible and scalable platform able to meet all these needs.

7. Migrating from Old Sites to Webflow: Minimizing SEO Risks

One of the distinctive services offered by MIRAMEDIA is the migration of existing websites on older platforms to new sites developed with Webflow. This process can be complex and involve significant risks, especially in terms of maintaining search engine rankings. However, our experience allows us to manage this transition with the utmost care and precision, minimizing the risks of loss of indexation.migrating existing websites on older platforms to new sites developed with Webflow.

This process can be complex and involve significant risks, especially in terms of maintaining search engine rankings. However, our experience allows us to manage this transition with the utmost care and precision, minimizing the risks of loss of indexation.

Preliminary Analysis and PlanningBefore starting the migration, we perform a thorough analysis of the current site. We evaluate SEO performance, the most important keywords and existing traffic. This analysis phase allows us to identify critical areas that must be preserved during the migration process.

Before starting the migration, we perform a thorough analysis of the current site. Let's evaluate the SEO performance, the most important keywords and existing traffic.

This analysis phase allows us to identify critical areas that must be preserved during the migration process.

301 Structure and RedirectDuring the migration phase, we ensure that the structure of the site remains consistent, using 301 redirects to maintain the integrity of existing links. 301 redirects are essential to inform search engines that pages have been moved permanently, thus preserving the fairness of the link and the positioning acquired over time.

During the migration phase, we ensure that the structure of the site remains consistent, using 301 redirects for maintain the integrity of existing linksi.

301 redirects are essential to inform search engines that pages have been moved permanently, thus preserving the fairness of the link and the positioning acquired over time.

On-Page Optimization and ContentDuring the migration process, we ensure that all on-page SEO elements, such as meta tags, descriptions, titles, and image alt text, are transferred and optimized. In addition, we work to improve the content structure, information architecture and general usability of the site, ensuring that the new site not only maintains, but improves SEO performance.

During the migration process, we ensure that all on-page SEO elements, such as meta tags, descriptions, titles, and image alt text, are transferred and optimized.

In addition, we work to improve the content structure, information architecture and general usability of the site, ensuring that the new site not only does it maintain, but it improves SEO performance.

Post-Migration MonitoringAfter the launch of the new site, we closely monitor SEO performance to identify any problems and resolve them quickly. We use advanced analysis tools to monitor traffic, keyword positions and user behavior, ensuring that the site continues to perform at its best.

After the launch of the new site, we closely monitor SEO performance to identify any problems and resolve them quickly.

We use advanced analysis tools to monitor traffic, keyword positions and user behavior, ensuring that the site continues to perform at its best.

8. Development of Sites from Figma Layout

In addition to designing and developing websites internally, MIRAMEDIA offers a specialized site development service starting from graphic layouts created in Figma. This service is ideal for companies or creatives who have already developed the site design but need a reliable partner to turn these ideas into reality.graphic layouts created in Figma.

Collaboration with External DesignersWe have extensive experience working with outside designers. If your graphic team has already created the site layout in Figma, we can take charge of the development, ensuring that the final site is a faithful representation of the original design. We work closely with designers to understand every detail of the layout and desired functionality.
Pixel-Perfect conversionOne of our strengths is the ability to translate designs into pixel-perfect websites. Thanks to the use of Figma, we can faithfully replicate every visual element, ensuring that the final website exactly reflects the customer's expectations in terms of aesthetics and functionality. This process includes managing animations, transitions, and any other interaction expected in the original design.
Responsive DevelopmentDuring development, we ensure that the site is fully responsive, adapting perfectly to any device. Every layout designed in Figma is tested on various screens to ensure that the user experience is optimal on both desktop and mobile devices.
Performance OptimizationIn addition to design fidelity, we also focus on optimizing site performance. We use best development practices to ensure that the site is fast, secure, and optimized for search engines. This includes image compression, code minimization, and the use of advanced caching techniques.

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